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Frequently Asked Question

We’ve seen implementations of HubSpot (direct or through other partners), where the results at the top of the funnel have been tremendous, however that’s not where the payback comes from.

The results we focus on are customer sales, which is why our initial work with businesses involves understanding their needs and sales process. There’s no use having a great marketing machine pumping leads down the funnel if sales aren’t equipped or engaged to follow them up effectively.

This means the results we’re looking to achieve for our clients are at each stage of the funnel and through to sales…it’s not just about marketing.

As a HubSpot Certified Partner, we effectively act as an extension of HubSpot. This means that we’re committed to maintaining the same high levels of customer satisfaction, solution quality and service delivery that you’d expect to receive from HubSpot.

However, in order to make your implementation more relevant, attainable and successful, you may need an additional layer of expertise and experience, that extends far beyond just setting up a piece of software. That’s where we come in.

Having a portfolio of clients in certain sectors does not necessarily mean you understand their business. We have client-side experience of marketing and selling into medium to large businesses.

Our experience of creating lead generation programmes and selling technology and professional services goes back many years, before HubSpot was invented. (Check out our profiles on LinkedIn for further details about our experience). And we have over 10 years experience of UK financial services marketing.

We understand that implementing a tool like HubSpot is only one part of the equation. 

So whilst we bring experience and hit the ground running, we will take time to understand your business and your goals before the implementation begins so that we can tailor the implementation priorities accordingly.

Marketing’s primary function – generating demand and new leads for the business – has become increasingly more complex over the last ten to 15 years. New engagement channels and changes to the way people buy means that companies now need multi-disciplinary teams to create sales throughput for their business. Finding talented individuals with the right experience in your industry and retaining them is difficult and expensive.

Working with a specialist agency with industry knowledge, can be very cost effective compared to hiring full time people to be strategists, social media experts, content authors, email marketing experts and analysts. We can deliver quickly and more effectively.

We also bring with us the experience of delivering solutions to lots of other companies, so ideas and techniques, if applicable, can be used to change processes and generate faster results.

This depends on the starting point. Realistically if you’re starting from scratch, then three months is the expectation we would set. If a client already has a lot of applicable assets that can be used for conversion and a reasonable website, then it could be shorter. We like to be upfront and set expectations correctly and also ensure a client’s organisational structure is set up to follow up leads in a timely manner.

A common problem with clients migrating from other marketing automation systems to HubSpot is the dip in leads during the implementation process. We work with our clients to minimise the reduced lead flow; this may involve using other channels or tactics whilst the implementation team is working on the migration.  

Our aim is to get you up-and-running as quickly as possible.

Inbound marketing is a marketing methodology that is designed to draw visitors and potential customers in, rather than outwardly pushing a brand, product or service onto prospects in the hope of lead generation or customers.

HubSpot is the pioneer marketing automation software designed for small to medium-sized organisations. It has tools, workflows, templates, reports and more in a simple interface that allows you to easily track the performance of your marketing efforts. Reports generated by HubSpot allow you to track your marketing ROI. This means that you can always instantly modify your marketing based on results – something that Outbound Marketing can never offer you. Hupspot also provides you very useful insights on your content performance. Add to that, Email Marketing integration.

Outsourcing Inbound Specialists like us is what most companies prefer. The advantage of hiring an Inbound Marketing Agency is that we have experience doing it, we excel in content creation, we have technical experience, we can analyse your statistics and explain them to you, and you have a dedicated team at your service. There is a famous saying in Arabic, “Give the bread to the baker…”

When producing content you need to think about the types of content that users like to search for. Today easily found content is blog posts, white papers, ebooks, infographics, presentations, videos, surveys and more. Downloadable content is your ammunition for capturing lead data. The content you produce must be helpful. Providing users with a free piece of information that is educational and informative is key. Keep in mind that your content has to always be easily shareable, visually appealing and smart.

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